Services: Branding, marketing collateral, UI design, website development, stationery, signage
Following a brand review, it was inevitable Ryan Thompson Architect was in need of a new name and visual identity to firmly establish themselves in Geelong and the Surf Coast region. The new name was born from their clients desire to shorten the companies name in communications. By leveraging off the current name equity the new name has positioned the business for projected growth in staff and clients.
The new brand mark takes the form of landscape, structure and skyline. A belief by the companies director that architecture must strike the appropriate balance between social and environmental benefits.
A new colour palette was created to provide the brand with harmony through natural colour tones and applied across all communications. Photography was reissued to celebrate the finer details of an architecturally build home.