South by Rothelowman
Brand development for a boutique South Melbourne development.
Industry
Property development
Scope
Branding
Sales collateral
Agents manual
Website design
Website development
EDM’s
Signage
South by Rothelowman is a boutique development of just 69 apartments located in South Melbourne. The sought after location is within walking distance to Melbourne CBD and popular bayside cafes. Recalling the industrial past of South Melbourne, the branding campaign pays tribute to its working-class origins with a contemporary approach to connecting with young professionals.








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