South by Rothelowman

Brand development for a boutique South Melbourne development.
Industry

Property development

Scope

Branding
Sales collateral
Agents manual
Website design
Website development
EDM’s
Signage

South by Rothelowman is a boutique development of just 69 apartments located in South Melbourne. The sought after location is within walking distance to Melbourne CBD and popular bayside cafes. Recalling the industrial past of South Melbourne, the branding campaign pays tribute to its working-class origins with a contemporary approach to connecting with young professionals.

Small studio, big capabilities.
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