'Make It' Recruitment Campaign
Industry
Health care
Scope
Campaign development
Copywriting
Graphic design
Employing over 3,500 nurses and midwives, Western Health face the continual challenge of recruiting and retaining suitably qualified and high quality staff.
We were engaged by Western Health to develop a recruitment campaign to generate an increase in applications as they look to fill current positions and new roles at the newly built Joan Kirner Women’s and Children’s Hospital in Sunshine.
The ‘Make it’ campaign appeals to nurses’ and midwives’ professional, lifestyle and emotional needs.
Each statement talks to the opportunities Western Health provide for you to advance your career; spend more time with your family; to be more connected to the community.
After the success of the initial nursing and midwifery recruitment campaign, the campaign was rolled out across a number of other departments.
Small studio, big capabilities.
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