Icons & illustrations
After completing a brand workshop to crystallise LegRoom’s values, vision, proposition and purpose, a brand refresh was required to align the new messaging and to propel the brand forward.
LegRoom’s brand vision was to be more confident to instil greater client trust, be more creative and technically astute, and establish themselves as a high-end digital production studio.
A new extended modern colour scheme with slight retro undertones was introduced to provide the brand with a unique identity, renewed confidence and greater creative expression and freedom.
A series of crafted illustrative icons with personality was developed to support key messaging themes to create a more emotive, approachable brand.