Using insights to do good, better.
Latitude Network is a social impact consultancy helping social service providers use their data and business intelligence to make real change.
We were engaged by Run Raven to bring the brand strategy and messaging to life for Latitude Network. The result is a brand with greater confidence and a more contemporary edge to be more relevant to its target audience.
The wordmark was reset without a containing box to give the logo a new found freedom with greater confidence. The crossbar in the rotated letter A was removed for simplicity to become a ‘lesser than’ symbol, highlighting Latitude’s motivation to streamline business operations to improve people’s lives.
An extended colour palette with a range of lighter and darker colours was introduced to create a customer-focused brand, whilst providing added flexibility in its brand application.
A series of data landscape graphics were introduced to highlight the data collection and analysis services the business provides.
The Latitude website was restructured and redesigned to create a more intuitive user experience and streamlined supply of information.