Cetina Family Wealth
Industry
Wealth management
Scope
Naming
Brand development
Website design
Website development
Social templates
Marketing collateral
Client
Weaver Marketing
Cetina Family Office partners with a carefully chosen group of families and founders to shape wealth across generations.
They are the independent lens across the full complexity of their clients’ financial lives, bringing clarity to where they stand today and confidence in the future they are building.
We collaborated with Weaver Marketing to develop the new name, brand, website, and marketing collateral.
With a nod to the founders Croatian heritage,
the new name ‘Cetina’, is a river that carves its way through southern Croatia from the Dinara mountain range to the Adriatic Sea.
The source of the Cetina river, the ‘eye of the earth’, a natural karst spring of unknown depths, inherently became the core idea to build the brand from.
The brand icon is Cetina’s source of clarity, confidence, partnership, integrity, and alignment. It is where complex questions get answered, where nothing is too hard, and where curiosity excels.
Small studio, big capabilities.
Let’s chat.